We’ve all heard it: influencer marketing is going to change everything. And in a way, it already has. It’s now easier than ever to pair your brand with a face and personality that your audience trusts. Yet the perennial challenge has always been the same: how do we measure the impact of influencer campaigns—how do we prove ROI?

In today’s saturated digital landscape, brands are in a constant battle for consumer attention. Traditional advertising channels are no longer sufficient to make a significant impact. To truly stand out, savvy marketers are blending the authenticity of influencer marketing with the expansive reach of paid media. This potent combination is realized through strategies like paid boosting and influencer whitelisting—a game-changer for brands aiming to elevate their presence and engagement.

Chatham University has selected MOGL as its exclusive NIL solution to connect student-athletes to local and national NIL opportunities. MOGL's software matches athletes to deals and automates compliance disclosures for partners.

In the dynamic world of influencer marketing, understanding an influencer's engagement rate is crucial for brands aiming to craft a successful influencer marketing campaign. Engagement rate isn't just a vanity metric; it's a key indicator of how well an influencer's content resonates with their audience, directly impacting the success of your influencer marketing strategies. So, how do you accurately analyze this vital metric to enhance your influencer outreach and maximize your influencer marketing spending?

The landscape of college athletics is on the brink of a seismic shift. The recent House vs. NCAA settlement isn’t just another legal footnote—it’s a game changer that redefines how student-athletes are compensated and how they can leverage their Name, Image, and Likeness (NIL) for third-party deals. This monumental agreement ushers in a new era of revenue sharing and opens up a world of opportunities for athletes both on and off the field.

In the ever-evolving world of influencer marketing, data is your compass. For Direct-to-Consumer (D2C) brands, understanding which metrics matter can be the difference between a campaign that soars and one that falls flat. So, what should you really be paying attention to when diving into the analytics of your influencer partnerships? Let’s break down the essential metrics that will help you optimize your campaigns and maximize your ROI.

In the fast-paced world of D2C marketing, data isn’t just numbers on a spreadsheet—it’s the key to unlocking your brand’s potential. But let’s be real: data can be overwhelming. So, how do you turn all those metrics into actionable strategies, especially when it comes to influencer marketing and paid media? Let’s break it down.

In the ever-evolving digital landscape, Direct-to-Consumer (D2C) brands are constantly seeking innovative strategies to maximize their Return on Investment (ROI). One powerful approach gaining traction is the fusion of influencer marketing with paid media. By combining the authenticity and engagement of influencer content with the precision and scalability of paid advertising, brands can significantly amplify their reach and impact.

In today’s digital landscape, Direct-to-Consumer (D2C) brands are always looking for the perfect blend of strategies to boost their visibility, engagement, and—most importantly—conversions. Learn how to optimize this.

In the rapidly evolving world of digital marketing, one strategy stands out for its unmatched effectiveness with Direct-to-Consumer (D2C) brands targeting Gen-Z: influencer marketing.

In the ever-evolving world of digital marketing, influencer marketing has emerged as a powerful strategy, driving brand awareness and engaging consumers in a way that traditional advertising often can't. But is it right for your business?

Influencer Marketing has exploded over the past decade, are you up to speed on its trajectory?

10 strategies to improve the engagement rate of your influencer marketing campaigns.

7 key considerations for a winning Influencer Marketing campaign engagement rate.

The top 10-ways that Influencer relationship management tools significantly enhance influencer campaign management

10 key factors to consider when evaluating influencer marketing software for campaign management

Brands can tailor KPIs to align with specific campaign goals by following these 10 key strategies.

By leveraging reach and impressions data in these ways, brands can continuously refine their influencer marketing strategies, improve targeting, and maximize the impact of their campaigns. This data-driven approach ensures that influencer partnerships deliver optimal results and contribute effectively to broader marketing objectives.

10 key ways that reach and impression metrics impact the ROI of influencer marketing campaigns.

Social media engagements can significantly impact the ROI of influencer marketing sports sponsorships in these 10 key ways

Balancing short-term and long-term ROI measurements in influencer marketing-based sports sponsorships is crucial for brands to maximize their investments and ensure sustained benefits. Here are the key strategies to achieve this balance.

Brands measure the ROI of long-term athlete sponsorships using a combination of short-term and long-term metrics, as well as qualitative and quantitative methods.

Long-term athlete sponsorships have a profound impact on brand loyalty through several key mechanisms. By leveraging these benefits, brands can create strong, lasting relationships with consumers, ultimately fostering greater brand loyalty through long-term athlete sponsorships.

The Division of Athletics at Clark Atlanta University has announced a partnership with MOGL as its exclusive NIL solution for its student-athletes. MOGL is the leading athlete marketplace and operations software provider powering the NIL era of collegiate athletics.

Partnering with an athlete influencer offers several distinct benefits over working with a standard influencer. By leveraging these benefits, brands can create more impactful and authentic marketing campaigns that resonate deeply with their target audiences.

When deciding between an athlete influencer and a standard influencer, brands should consider several key factors.

The Department of Athletics at Binghamton University announced its partnership with MOGL, the leading athlete marketplace and operations software provider powering the NIL era of collegiate athletics, as their exclusive NIL solution for its student-athletes. 

Athlete influencers have the power to significantly bolster brand loyalty through a variety of compelling mechanisms. In this post, we’ll review the top 10 reasons so you can make an informed decision on when and how to use Athlete influencers to promote your business.

As brand marketers, staying on top of the latest shifts in collegiate athletics can open up new opportunities to connect with a passionate and engaged audience. Recently, significant changes within the NCAA and college sports landscape have created a transformative moment, particularly around Name, Image, and Likeness (NIL) regulations and revenue-sharing.

Understanding the different types of college athlete influencers allows brands to tailor their marketing strategies effectively. Whether targeting a local community through micro-influencers or achieving nationwide reach with celebrity influencers, brands can harness the power of college athletes to connect authentically with their audience and drive meaningful engagement.

For brands and marketers looking to tap into this burgeoning market, understanding how to effectively engage with college athletes is crucial. Here are five essential aspects to keep in mind for a successful NIL campaign.

Partnering with college athlete influencers is an innovative strategy that brings a fresh, vibrant element to your brand’s marketing. Platforms like MOGL enable you to connect to thousands of athlete influencers and manage mass-scale campaigns in one place to maximize targeted audience reach and brand awareness growth.

The Department of Athletics at Bowie State University announced its partnership with MOGL, the leading athlete marketplace and operations software provider powering the NIL era of collegiate athletics, as their exclusive NIL solution for its student-athletes.

March Madness is not only the pinnacle of the college basketball season but also a dynamic showcase of the true benefit of athletes being able to monetize their Name, Image, and Likeness (“NIL”).NIL deals have transformed the ways that brands can capitalize on athletes’ influence both during the tournament and throughout the calendar year, offering them new avenues for engagement, promotion, and reach.

In the influencer marketing landscape, product gifting is a strategic approach that significantly amplifies brand visibility and trust. This tactic is particularly impactful with nano and micro influencers, who engage deeply with their audience, fostering a sense of authenticity and trust. MOGL's job-based methodology refines this strategy, enhancing precision and effectiveness in influencer partnerships.

MOGL's app isn't just a tool—it's your ally in maximizing your NIL potential. It differentiates itself by offering the most NIL deals with the widest variety of brands in the market available for all athletes executing campaigns, and providing a mobile-first solution that resonates with your on-the-go lifestyle.

Through MOGL Monetize™, Ducks Rising will have access to advanced NIL software that helps manage fan memberships, streamline operations, distribute exclusive content to members and support student-athletes by connecting them with paid sponsorships.

For Liquid I.V., collaborating with college athletes has always been a part of the brand DNA. The cornerstone of physical activity is proper hydration, and no one understands this better. Through the partnership, Liquid I.V. will receive its own marketplace to connect with influencers looking to promote their products. MOGL’s technology will ensure the program is managed to specification, track key performance metrics and help expand their athlete influencer program.

Through MOGL Monetize™, Universities Are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance and Education.

As a pioneer in the NIL era of collegiate athletics, MOGL provides cutting-edge technology to athletic departments, allowing student-athletes to access market-leading NIL opportunities with automated compliance reporting and analytics. This collaboration marks a significant milestone in enhancing NIL opportunities for UMW's student-athletes while providing the university administration with the necessary technology to receive automatic disclosures.

NILFans™ offers college sports fans the ability to request video shoutouts and other custom requests similar to Cameo. Through MOGL, athletes are given the freedom to select which customized services they’d like to offer as well as set their prices. This feature is currently available to all MOGL Monetize™partners at no additional cost or usage fee for the athletes. Now, athletes can strengthen their bond with fans and athletic departments can deepen their relationship with their dedicated supporters like never before. 

At its forefront, NIL offers athletes the exciting opportunity to engage in marketing sponsorships and earn income, benefitting both themselves and their families. However, beneath the surface lies a profound potential for athletes to cultivate a unique set of skills that were often overshadowed by their sporting prowess. These skills encompass professional communication, time management, entrepreneurial aptitude, creativity, and more – attributes that are essential for future success beyond the field.

In the first two years of NIL, over 200 collectives have emerged, and more than 80 of these collectives were formed as non-profits, or 501(c)(3) organizations - an Internal Revenue Service designation that allows for businesses to be exempt from taxes so long as they are primarily focused on making advancement and improvement for the public good.

Every year, collegiate representatives from athletic departments across the country gather at the National Association of Collegiate Directors of Athletics’ (NACDA) convention. This is an opportunity to watch dozens of experts speak on all aspects of collegiate athletics and current issues. Naturally, Name, Image, and Likeness took center stage amongst the issues discussed. ‍MOGL is proud to have sponsored the NIL Education Seminar curated to help administrators, vendors, and others navigate this new landscape and learn how best to prosper amidst a flexible regulatory environment. ‍Here are our key takeaways from NACDA 2023.

Name, Image and Likeness (NIL) has opened up the doors for college athletes to earn money from their brand, bringing with it both expected and unexpected challenges and complications. College and university athletic programs are now looking to implement effective NIL programs to help their student-athletes build their brand and remain compliant. Here's some steps to get started on how to implement a successful NIL program.

I wanted to reference this speech by Theodore Roosevelt in admiration of all of the athletes who attended year 2 of the NIL Summit. With all they are dealing with academically, athletically, personally, emotionally, and now professionally, they were selected by their universities to represent their peers on campus as a leader within the NIL space. This is a tremendous honor that they should all be very proud of.

Rider University has selected MOGL as its exclusive Name, Image, and Likeness ("NIL") solution. Through MOGL Monetize™, Rider will receive leading digital agency services, compliance technology and education for all of their student-athletes.

While significant progress has been made, there is still much work to be done to fully eradicate the negative mental health stigma that continues to afflict college and professional athletes. As many as 30% of collegiate athletes feel overwhelmed and often find it difficult to complete tasks due to factors like the physical and mental demands of their sport, family economic issues, and/or academic-related stress.

The partnership between MOGL and Alkeme Health is a significant step towards addressing the critical issue of mental health in college sports. The Alkeme Athlete Coalition will provide student-athletes with the necessary tools and resources to support their mental well-being, making a positive difference in their lives.

Sports figures have long been trusted brand ambassadors and highly sought by marketers. With the rise of social media, the opportunity for athletes to endorse products, directly or indirectly, is tremendous; but when it comes to collegiate sports, these athletes were prohibited from the marketing game until the introduction of NIL in 2021. NIL - name, image, and likeness - now allows amateur athletes to receive compensation and profit off of their popularity and often their already-sizable following on social media. 

King University has selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, King will receive leading digital agency services, compliance technology and education for all of their student-athletes. ‍MOGL, the leading athlete marketplace and operations software provider powering the Name, Image, and Likeness (“NIL”) era of collegiate athletics, provides technology to athletic departments that enables market-leading access to NIL opportunities for their student-athletes with automated compliance reporting and analytics. This partnership signifies a crucial step towards expanding NIL opportunities for King student-athletes while also providing university administration the technology needed to connect their network and receive automatic disclosures. 

May is Mental Health Awareness Month. For decades, despite tremendous advancements in medicine around the globe and a growing commitment to wellness, mental health has long been considered a ‘taboo’ topic in athletics that has lingered far too long in the dark. Unlike physical disease and health challenges which are approached as problems to be resolved, there has been a stigma around mental health issues that brings with it undue shame for people who suffer with mental illness and even for their families.

The ESPN Black Sports Business Symposium was a very long-awaited program that we needed - specifically for black people in the sports business. The various goals and pillars of BSBS are to accelerate access, drive opportunity, cultivate community, inspire innovation, and celebrate excellence.

The NBC Sports Athlete Direct NIL sponsorship platform will be powered by MOGL’s software. Participating MOGL student-athletes will have access to NIL sponsorship opportunities from trusted brands that partner with NBC Sports Athlete Direct.

We get to work with Holy Cross as one of our university partners. Earlier this month, our team took a visit to Worcester and spent time learning with coaches, athletes, and administrators about the unique needs and opportunities for NIL education with the Crusader community. Some of our insights are shared here.

MOGL, the leading athlete marketplace and NIL operations software provider powering the NIL era of collegiate athletics, today announced the closing of an additional $2.6M in Seed financing led by Magarac Venture Partners (MVP).

College athletes across all NCAA Divisions and Conferences have embraced this new time and MOGL has been integral in helping educate athletes on how to build their brand, while also staying safe and compliant to NCAA, state, and federal rules.

MOGL recently spent some time at Winona State with athletes, staff, and alumni onboarding them to MOGL and learning from them. From the beginning, our partnership with Winona State was grounded in our belief that NIL activity is for all athletes, and our time spent there just furthered our commitment to our mission.

Happy Women’s History Month! We can’t think of a better way to kick off the month than to shed some light on a subset of females that are killing it right now: female student-athletes.

MOGL announced a historic partnership with Rhodes College today, offering NIL opportunities and support to all Lynx student-athletes. In collaboration with clean label sports nutrition leader Clean Energy at cleansmoothie.com, the partnership will provide Clean Energy products to over 150 student-athletes. The partnership is the first of its kind in Division III athletics and continues to reinforce the value of working with NCAA Division II and III student-athletes through affiliate marketing.

One of the biggest advantages of working with college athletes is their ability to reach younger generations. College students fit into two of the most sought-after demographics – millennials and Gen Zers – who are notoriously difficult to reach with traditional marketing methods. Partnering with them doesn't just allow brands to access new markets, it also helps foster loyalty given that these consumers will feel connected to classmates and peers.

As the exclusive NIL solution for Winona State, MOGL is setting a new standard in the world of NIL marketing, which is estimated to reach $1.14 billion this year. With a focus on DII and DIII student-athletes who have been underserved in the NIL space, MOGL is working to educate partners on the value these athletes hold.

The Loyola of Chicago Ramblers earned their spot as an all-time Cinderella story with their 2018 trip to the Final Four, and we’ve been watching them ever since. This year, they’re giving fans unprecedented access leading up to the NCAA tournament through NBC Sports.

Joining a company on a mission to change the landscape for female athletes.

The College of the Holy Cross selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, Holy Cross will receive leading digital agency services, compliance technology and education for all of their student-athletes.

MOGL is now partnered with Game Plan, the leader in total athlete development, to help educate more athletes. MOGL will now provide NIL educational content for Game Plan’s Insights Channel within the platform’s Expert Network. All athletes on Game Plan will have full access to the content.

Hailing from a small college town in Massachusetts sits the proclaimed ‘King of DIII NIL’, Jack Betts. The Amherst College Wide Receiver utilized the last eight months to grow his personal brand into a marketable option for companies around the country. Business Insider sat down with the MOGL athlete to discuss his ability to leverage a number of deals into profitable income as a student-athlete, and MOGL’s role in his journey. ‍

MOGL took a trip to Columbus, Ohio for an event and spoke to Ohio State University athletes, athletic administrators and local businesses about name, image and likeness and what they want out of it in this new era.‍ The NIL event was held on the week of the Notre Dame Ohio State University season opening college football game at Seventh Son Brewing Co.

Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.

Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.

The Cougar Collective has selected MOGL as its exclusive name, image and likeness (“NIL”) solution.

Through MOGL Monetize™, Lincoln University will receive leading NIL technology to help with deal sourcing, compliance, and education.

Celebrating the First Inaugural NIL Summit and the MOGL Athlete winners of Inaugural NIL Awards! MOGL is committed to helping student-athletes and businesses elevate their brands.

MOGL recently expanded its athlete relations team, hiring Washington D.C.-based Timothy F. Bryson as Director of Athlete Education and Compliance.

In recognition of NIL’s first birthday, MOGL is celebrating by recapping this historic first year of activity and highlighting our impact on the rapidly changing industry.

MOGL Partner Every Kid Sports (EKS) is a non-profit that provides youth sports grants to kids from income-restricted families so they can also experience the positive benefits of playing. MOGL’s involvement with EKS roots from the deep passions of MOGL’s Co-Founders to help young athletes achieve their dreams and defeat financial limitations that may hold them back.

The NIL landscape is continuously being referred to as the “Wild West,” where everything goes due to the absence of any uniform rules or laws governing collegiate sports. Over the past few months, we have seen many activities that stretch the boundaries of what is permissible and above-board– in the same way that Jesse James and Billy the Kid stretched the limits to reap the benefits of an unregulated and dangerous 19th-century American West.

How to market your brand to a Gen Z audience using college athlete influencers.