MOGL teams up with NBC Sports Athlete Direct to Connect Brands with Athletes
The Loyola of Chicago Ramblers earned their spot as an all-time Cinderella story with their 2018 trip to the Final Four, and we’ve been watching them ever since. This year, they’re giving fans unprecedented access leading up to the NCAA tournament through NBC Sports.
MOGL has been working behind the scenes with NBC Sports Athlete Direct to create their first NIL team-wide fan club. The players, including Philip Alston, Braden Norris, and Ben Schwieger, will give fans exclusive access to content and merchandise as they prepare to try and repeat their legendary run. As the preferred marketplace of NBCSports, the MOGL platform was used to coordinate the recruiting and onboarding of the players, give them access to the content they need, disclose the deal to their university, and remain compliant.
“We are excited about this initiative with NBC Sports Athletes Direct to launch a fan club with Loyola Chicago men's basketball,” says Ayden Syal, MOGL CEO. “I've enjoyed working alongside the NBC Sports team as we continue to build offerings for brands, student-athletes, and fans.”
This follows the individual fan club announced in October for Chris Tyree, Notre Dame running back, also through NBC Sports Athlete Direct.
MOGL is proud to be supporting NBC Sports Athletes Direct, as their approach to NIL aligns with our mission to empower all athletes to build their brand and monetize their platforms. This is a unique way to engage fans and give these student athletes the opportunity to learn skills like customer acquisition and commerce.
We’re hoping a Sister Jean Fan Club is next - we’re definitely paying the $29.99 for access.