7 key considerations for a winning Influencer Marketing campaign engagement rate:

‍

1. Most experts agree that a good engagement rate for influencer campaigns is between 1% to 5%.

This means the audience interacts with the content 1-5 times for every 100 impressions.

‍

2. More specific benchmarks by engagement rate:

• Less than 1% = low engagement rate
• 1% to 3.5% = average/good engagement rate  
• 3.5% to 6% = high engagement rate
• Above 6% = very high engagement rate

‍

3. Engagement rates vary by platform

• YouTube influencers have the highest average engagement rate at 8.2%
• Instagram has an overall average of 7.4% across all post types
• Pinterest averages 2.9%
• Facebook averages 1.6%
• TikTok has the lowest average at 0.9%

‍

4. Engagement rates also vary by influencer size

• Nano-influencers (1k-10k followers) average 7.2%
• Micro-influencers (10k-50k followers) average 3.86%
• Macro-influencers (100k+ followers) average 3%
• Mega-influencers (1M+ followers) average 1.21%

‍

5. Factors that affect engagement rates include

follower count, content quality, niche/industry, and platform algorithm changes.

‍

6. When evaluating engagement rates, it's important to consider the specific industry benchmarks, as they can vary.

For example, the average for fashion influencers on Instagram is around 2.4%.

‍

7. Engagement rate should be considered alongside other metrics

like reach and conversions to get a full picture of campaign performance.

‍

In summary, while benchmarks are helpful, a "good" engagement rate depends on various factors. Generally, rates between 1-5% are considered solid, with higher rates indicating stronger audience connections. Brands should set goals based on their specific industry and campaign objectives.

‍

‍

References:

[1] https://theright.fit/blog/what-is-a-social-media-influencers-engagement-rate

[2] https://www.oberlo.com/statistics/influencer-engagement-rate

[3] https://tinuiti.com/blog/influencer-marketing/influencer-engagement-rate/

[4] https://www.mixbloom.com/resources/influencer-engagement-rate

[5] https://influencity.com/blog/en/what-is-a-good-engagement-rate-on-social-media

[6] https://www.sprinklr.com/blog/measure-influencer-marketing/

[7] https://blog.hootsuite.com/calculate-engagement-rate/

[8] https://sproutsocial.com/insights/influencer-marketing-metrics/

‍